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 Your Online Goals Taking your business online offers a lot of opportunities, but with so many options, it’s easy to spin your wheels and lose focus. Setting specific goals can help as you begin to navigate the digital world. Every business has different objectives. It’s good to know exactly what you want to achieve online, as it can help you set the right priorities and put your plan into place. Because you don’t want to feel too overwhelmed. There are lots of clear ways digital can help your business. Such as building relationships on social networks, selling online, finding new customers. Or even keeping the existing ones. It’s good to start by asking yourself a simple question: why exactly, do I want to be online? Imagine you own a café. Your ultimate goals could be: to sell more coffee and sandwiches and tempt people to try daily specials and other items from your menu. But before anyone can walk through your door, they have to know you exist. This is a great g...

The rise of online Video As technology has improved, the popularity of online video has skyrocketed. Now, it’s a powerful tool in marketing. In this blog we ’ll learn: how technology has improved online video why online video is here to stay ways to promote your business with video. Hi!  As technology continues to improve, more and more people are watching videos online. The popularity of online video—and the increasing quality—means huge opportunities for your business.  In this blog, we’ll discuss how technology has boosted online video consumption, why online video is quickly becoming a go-to marketing tool, and ways you can take advantage of these trends in your marketing efforts.  Remember the old days, when you connected to the Internet with a dialup modem? If a friend emailed you a funny cat video, you would probably have time to go make a sandwich before the video would load.  Then, while enjoying your sandwich and the cat’s piano so...

How Re-targeting Works for deep dive in Display Network Retargeting allows you to advertise to groups of visitors to your website based on the things they did when they visited. Here we’ll cover the basics: tracking what people do on your site using that information to identify people you want to target creating ads specifically for those people. Hey there! One really powerful type of display advertising is called retargeting , and lets you use what people do on your website in order to target them with a specific advertising message, even after they’ve left.  In this Blog we’ll show you how it works, and help you decide if retargeting is right for your digital strategy. Let’s use our example of a film review podcast once more . A potential customer comes across your website searching for something new to listen to on their morning commute. They are interested and start to subscribe, but halfway through filling out the subscription form are sudden...

                  Understanding Ad Network Part 4 Advertising networks connect large groups of websites offering advertising space with people who want to advertise on them. Let's Explore some points to get the Ad's Space: how websites and businesses work together common things advertising networks do. Hi!  Well, you’ve seen all those display ads all over the Internet, and by now, you’ve hopefully got a pretty good understanding of how they work. Now, you might want to start thinking about where you want your ads to appear.  But how do you find websites with advertising space to sell?  And how do you connect with them?  Well, that’s where display advertising networks come in.  Display advertising networks are like a middleman, connecting businesses who want to advertise, with websites with ad space to sell. Now, let’s find out how they can help your business find, and adverti...

  Deep dive into display advertising part 3 From the start, you should design your display advertising campaigns to help you achieve your goals. Here we’ll go over some of the many things display advertising can do for you, including: making a great first impression moving customers through the sales funnel turning interested people into paying customers. Hi! If display advertising sounds like something that might be interesting to you, before you start, it’s important to understand what display does well and decide what your goals are. This can not only help you set the right expectations, it can also help you focus and get the biggest benefit for your business. So,what are you hoping to do with display advertising? Get your name out to people who might not know about you?  Tell existing customers something new about your business?  Bring customers back again and again?  You can use display advertising ...

Display Advertising Tips and Trends Part 2 Search engine marketing and display advertising can both help you find customers and grow your business, but they work differently. Here, we’ll compare the two, explaining: how they both work where the different ads appear what those advertisements look like. Hi! Ready to delve into the two most popular ways to advertise online?  These are Search Engine Marketing and Display Advertising, and while both can really help your business, they’re also pretty different. Let’s look at how both kinds of ads work, where they show up, and what they look like so you can know how to best use them.  Ok. Imagine you’ve just seen the latest film of your favorite movie actor and are feeling inspired to listen to some film critique. You open up a search engine and type in “film review podcasts.”  What does this say about you? Well, we can see that you know what you want, and that you are actively looking for it.  With...

Display Advertising Tips and Trends for the Startup Entrepreneur We have learnt some tips and trends about Email Marketing in prior Blogs of Digital Marketing tips and trends. Now we will explore the next part of the Digital Marketing which is Display advertising which allows businesses to reach specific groups of people on specific websites with their messages. We will explore the following parts in this Blog  what display advertising is how it works the goals it can help you reach. Hi! We’re going to talk now about display advertising. You know those adverts you see all over the Internet? Some are banners, while others are text-based or use videos. This is called “display advertising” and we’re going to explore what it is, how it works, and how it can help you attract more customers. Think of display advertising as the digital version of a billboard, print ad or TV ad you see offline. Businesses pay whoever owns the ad “space” hoping to get their ads seen by...

  Email Marketing Tips and Trends Final Part  There’s a lot to manage when running an email campaign - use these strategies to set yourself up for success. use A/B testing to improve engagement create relevant campaign landing pages measure the performance of your email campaigns. Hello!  There’s a lot to manage when running an email campaign. Today you’ll learn strategies to set yourself up for success.  You can improve your campaigns, by testing your emails, creating relevant campaign landing pages, and measuring the success of all your hard work!  First, let’s discuss how you can use something we call, A/B testing to get more people to open your emails, and click through to your website.  A/B testing, is when you create two versions of an email to see which one performs better. You can use this technique to test different email approaches.  Let’s say you are sending an email announcing a new product, but you’re not sure...